Older People Research Group

The older people’s research group came to use with a vision of creating a simple site that the older generation could engage with. We achieved this through multiple fluid grid layouts with clear call to actions and relevant information to draw a visitor in.

A new logo was created to replace their existing brand and the new colours reflect this throughout the site. Icons were incorporated into the design as a visual aid to the brand, social media was a big step up from where they previously were and this has helped grow their brand awareness.