Instead of being stored on one physical server, the site is spread across multiple servers so that if one server fails then there will also be a copy of it located on another server this ensures that it is always backed up.
We can ensure your service is not interrupted by using cloud services as if your website goes down then it will be relocated and redirected to another server that will take the slack for it.
If your site receives more traffic then we can adapt your site so that it can handle the sudden influx of visitors. We can also easily setup new servers and also take them down with the rise and fall of demand.